we made a spider diagram and put the images into different groups such as Tv programs, hobbies, films, food, clothing, music and computer games. My target audience member's favorite films would include thrillers, horrors and films that include killers. The brands that they would associate with are quite expensive and very fashionable. so i have used names of popular brands and stores.
The music they would listen to would be a very large variety so i have used some well know music that includes party music and famous artists. i also used well known genres that are largely listened to. I have also used images of famous computer games and consoles that would be played by a male member of the target audience.
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