session 5

Because we were filming over the weekend we carried on with further planning. I also began to create a soundtrack using Gargeband, that we would use for the opening sequence.

session 4

This session we spent planning out what we would film first and how we would film it. Props were prepared such as fake money and briefcase for the clip of a business meeting. we then planned how everyone would meet at the location and what time we would begin filming. a sheet was created that included everyones phone numbers encase of any change of plan. i have also taken screen shots of the location that i found from google maps.

session 3

we began to plan our filming schedule and what days we would be filming. We made sure that everyone in our group agreed on what day we would be filming. we booked for what equipment we would need to film such as the tripod and stills camera. We also began to write the proposal and as a group discussed what we would write.

'SNATCH' opening sequence planning day 2

Today we began research on two different opening title sequences. one was from a film and the other from a TV opening. i chose the film 'The incredible Hulk' and TV show 'The Simpsons'. We then had to find out information such as the genre, director and producers. we then filled out a sheet talking about the moving image products, narrative structure and the strengths and weaknesses about the opening sequence.

'SNATCH' opening sequence planning day 1

Our first day of planning an opening sequence started by firstly having a group descussion about what we would name each character and also what personality we want them to portray. the theme of our opening sequence is inspired by the film Snatch which involved an object that traveled from one scene to the next which portrayed the character. The film Snatch also encorporated the use of freeze frames when introducing a character. when filming and editing our opening sequence we will use these effects. we then planned out the order that the characters will be introduced and what objects will travel through each shot.

MARKETING CASE STUDY - CAMPFIRE

Game of Thrones Case Study from Campfire on Vimeo.

Campfire is a marketing agency that shapes perceptions and enhances brand preference through social storytelling, digital destinations, and physical experiences. We ignite the fan cultures and broader communities that shape conversations and deliver results for our clients.


From The Blair Witch Project way back in our beginnings to our award-winning Audi campaign to our recent work for Verizon FiOS, Snapple, HBO and Harley-Davidson, one thing has remained the same: we have a passion for inspiring stories. We build ideas, props, ads, multimedia presentations, Twitter feeds, blog content, billboards and much more that is all worth talking about. Then we manage the process from beginning to end, and ongoing. And we stay accountable, building-in definitive campaign goals and working with analytics partners to chart our progress and nimbly adjust to the constantly changing consumer landscape.


THE HISTORY OF CAMPFIRE

Their founders made The Blair Witch Project. But if you think it was just a movie, you’d be mistaken. It was a tale that evolved in the press and online and through genre fans and dozens of other little experiences to create an experience much larger than any single film could contain. The movie was just the centerpiece in a complex series of encounters. Legends were seeded. Stories evolved. Advocacy grew. And the film became a sensation before it ever reached a single theater.

This transmedia approach to telling stories across multiple channels and media was a new way to create and manage a brand launch. Since this lofty beginning, They have applied these principles to generate unprecedented buzz and engagement for dozens of companies.

HARLEY DAVIDSON / RIDEBOOK

Harley-Davidson wanted to create an interactive fan destination to bring their timeless American brand to life. To do this, Campfire created The Ridebook, a social engagement platform that gives a new generation a voice to experience motorcycle culture on their terms. Campfire brought together an all-star team of prevalent artists and bloggers to produce authentic videos, photo albums and more to inspire conversations.

http://ridebook.harley-davidson.com/#!/mainmenu

FINAL PRODUCT

Production Day 12

it was coming up to the final production day and we had almost completed everything, but i could still spot some shots that did not quite fit with rest of the footage so we decided to go out for a final filming session. after filming i uploaded all of the footage and put it into the sequence all i had to do now was to edit. i looked for any errors in the sequence and also made sure there were no gaps between clips i then watched it back to make sure it had a nice flow throughout the sequence.

Production Day 11

i was getting towards the end of editing and i put in the title font and credits that josh the Production Designer had made. i then watched over the film several times and noticed there were clips that needed to be re-filmed so i notified the group and we agreed to re-film that specific scene.